With the competition growing in the judicial sector, the defense lawyers in the US are facing a tough competition in local searches. With a large client base that searches heavily for judicial services, there is a ton of opportunity for defense attorneys to get direct leads with the help of local SEO
Main elements to focus to increase local presence:
- Update citations
- Get listed in local business listings
- Get added in local directories
- Receive back links from local business organizations
- Create location-specific landing pages to rank up in local searches.
Local SEO Guide for lawyer websites in the US
Step 1. On-Page optimization of your website:
You need to get your website optimized for local keywords. Hiring a good digital marketing agency like Primotech can help you in this matter. We have extensive experience in performing Local SEO for US based lawyers and law firms.
Step 2. Choose Geo-specific keywords and phrases:
You need to incorporate location based keywords in your website content. The keywords must be updated in the title tags and all Meta data of your website. For example, if you work in Los Angeles, you can target a phrase like “LA Defense attorney for DUI cases”. Remember that mentioning LA here is imperative! If you want to target multiple locations then create subsequent landing pages for the Geo-locations that you want to target.
Step 3. Update your NAP information:
Picture Credits: Attorney DUI LosAngele
This is incredibly important for your website. Make sure to incorporate your firm’s full name, address and phone number on all the main pages of your website. Homepage sidebar, header, footer or contact section can be utilized creatively to display this information.
Step 4. Add a Map:
Picture Credits: Attorney DUI LosAngele
The ideal thing to do is to add a map with your location highlighted on your contact page. You can go to Google Maps and generate an HTML code that you can embed on your website.
SEE ALSO: How New Businesses Can Improve Their Visibility on Google Maps?
Step 5. Update a Geo-sitemap:
You can also create a Geo-sitemap for your website. Get it here http://www.geositemapgenerator.com.
Step 6. Off-Site Optimization:
Once you’re done with the On-page optimization of your website for local SEO, you need to start with submissions in local search directories. Here is a list of local directories that you can use for off-page tasks:
You can use the following local law firm directories that are free.
Step 7. Reviews :
Lastly, you need to focus on getting some positive reviews for your lawyer services. Remember, it is not always easy to get reviews from clients, as most people don’t want their legal troubles to be publicized. Here’s how you can get reviews.
- Send follow-up emails to your clients asking for a feedback.
- Ask your clients face-to-face.
- Get reviews from your friends. It is a great way to build some positive reputation.
You should also be wary that some people might give you bad reviews just to tarnish your reputation. In this case, you need a professional reputation management agency like Primotech to help you manage your reputation online.
Review are quite important in the local SEO scenario, they can have a huge impact on your conversions. You should always respond to reviews on Google + and frame responses by including geo-keywords. Although, make sure that the responses look natural and not keyword-stuffed.
If you need any assistance with your website’s local SEO tasks, get in touch with us. Our digital marketing experts will be happy to assist you!
