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Google Ads has unveiled a series of critical updates to its Performance Max campaigns, providing advertisers with enhanced insights, more detailed reporting, and improved tools for optimizing their paid marketing efforts.   These updates are designed to make Google Performance Max campaigns more efficient, and if you’re managing digital ad strategies—like

OpenAI is claiming that their latest language model, “o1” has the ability to reason like a human and is currently allegedly outperforming experts in math, coding, and scientific tests. However, industry experts are not buying it yet and claim that nothing can be affirmed until extensive independent tests can confirm

As the holiday season approaches, Meta is rolling out innovative, AI-powered advertising tools designed to help businesses boost sales through personalized and timely marketing. These enhancements are part of Meta Ads Solutions, aimed at providing brands with the means to connect with their audiences effectively.  The latest updates are integrated

A critical vulnerability in the LiteSpeed Cache WordPress plugin has left over 6 million websites exposed to potential attacks. It was recently discovered that this can cause unauthenticated account takeovers of entire WordPress websites. It is even more concerning that you can’t simply update to the plugin’s latest version and

Gemini has rolled out two exciting new features: 1. Creation of custom Gems personalized for user needs. 2. An advanced and improved image generation model – Imagen 3. These updates, previewed at Google I/O, are now available to Gemini Advanced, Business, and Enterprise subscribers. Custom Gems: Personal AI Experts at

Google’s August 2024 core update has finished rolling out, the company confirmed. The update began on August 15, 2024, and concluded 19 days later on September 3, 2024. This latest update caused significant shifts in search rankings and altered the overall landscape of Google Search results. “Not Just Another Core