Best Web Design and UI Trends for 2020

Best Web Design and UI Trends for 2020


UI, also known as user interface, is one of the essential elements in all apps and websites. It keeps the design elements interactive, inclusive, accessible, and intuitive. But like any other technology, UI never remains the same and evolves continuously.

This year, we’ve seen some unique UI trends that might forever shape the way people look at websites, apps, and other digital products.

That being said, here are some of the top web design and UI trends for 2020 that every Web Design Agency USA should know.

Animated Illustrations

Illustrations have been a part of digital communications for a long time. But it wasn’t until recently that illustrations became one of the essential website design elements.

It adds a natural feel and human touch to the overall UX of the website. You can use illustrations to make them stand out. They add extra detail and personality to your site and are also great attention grabbers.


Animated illustrations are also excellent for storytelling, and who doesn’t like to hear an exciting story? If you’re not sure how to use illustrations on your website UX, a Web Design Company in the USA can help.


Microinteractions exist on almost every website or app. One of the simplest examples of microinteractions is the change in color of the website menu icon when you hover over it. Or the small animation when you click a tab on a website or app.

Microinteractions are so subtle that sometimes we aren’t even aware they exist. But if removed, you’ll instantly notice that something important is missing.

In UI/IX design, small and subtle changes can make a huge impact. Microinteractions enable you to pay attention to little details, which can significantly improve the experience of your website or digital products.

3D Graphics in Mobile

Movies, video games, adverts, and more – 3D graphics exist pretty much everywhere. But now graphic designers are blending them with mobile and web technology. The latest web browser capabilities have paved the way for 3D graphics, allowing Graphic Design Services USA to use mesmerizing 3D graphics in modern mobile interfaces.


3D graphic renders allow you to present your products and services more interactively and engagingly. For instance, if you sell a physical product, you can use 3D graphic renders to give your customers a 360° view of the product.

In 2020, more brands will embrace the concept of using 3D models.

VR and AR

If you follow technology, you must have heard of how VR and AR are making their way into all industries. In the last couple of years, we have seen much progress in AR and VR technologies, especially in the gaming, entertainment, and real estate sector.

The introduction of Oculus Quest and ARKIT 3 has given Graphic Design Services USA enough opportunities to build VR and AR-based designs and products.

There are endless opportunities to create exciting experiences in the AR and VR space, making UI design for AR and VR one of the major design trends in 2020.


You might have heard of skeuomorphic designs before. Skeuomorphic design is a design element created in a realistic way to match real-life objects. The concept of skeuomorphic design has been out for a while now, but the growth of AR/VR technology has made the skeuomorphic design come back in 2020.

But this time, we have a new name: new skeuomorphism, or neumorphism. In simple terms, neumorphism is a way of creating very detailed and precise design styles. These designs include highlights, shadows, glows, and other details.

Neumorphism has already inspired many designers, and it is expected to be one of the biggest UI design trends in 2020. However, leveraging the potential of neumorphism requires expertise, so be sure to hire the right Web Design Company in the USA.

Asymmetrical Layouts

In the past years, there’s been a shift from traditional, template-based designs to asymmetrical layouts in web and product design. 2020 will not be any different as this trend is set to continue.

Asymmetrical layouts add a lot of character and personality to the design, making it the favorite design scheme for every Web Design Agency in the USA.

Asymmetrical layouts offer room for creativity and endless opportunities. They can make your design stand out and leave your customers awestruck. However, creating stunning asymmetric layouts requires practice and expertise. Placing elements randomly in the template won’t work.

Dark Mode Design

Many users are opting for ‘dark mode’ on websites and applications. It’s no surprise that more and more sites are introducing dark modes, and 2020 will be the year of the change.


The dark mode is pleasant to the users’ eyes. It sets off bright accents and makes reading easier. It offers a plethora of options for experimentation and innovation. Some examples include bold lettering, nearly-neon accent colors, elegant gold colors, and white block letters.


It’s the era of 3D graphics and engaging illustrations, but the concept of minimalism isn’t going anywhere. Trends come and go every year, but minimalism stays strong, evolving itself continuously.

Thus, most Graphic Design USA service providers prefer using minimalistic designs instead of overwhelming pieces of art. A simple design is not only easy to navigate, but it puts users at ease and encourages them to stay active on the app for longer.

In 2020, minimalism is used in the form of huge strips of white spaces in unusual spaces.

Other Trends

Apart from the trends discussed above, some ideas are getting popular among designers across the world. These include:

  • Breaking rules in typography
  • Liquid animation
  • Mixing realism and illustration
  • Audio user experience
  • Color-changing gradients
  • Overlapping layers and elements


Every year, we notice some exciting trends in UI and web design, and 2020 is no different. This year, the focus is more on unique designs, like asymmetric layouts, overlapping designs, etc. Besides, technologies like AR/VR are changing the dynamics of UI and web design.

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