Objectives and Expectations
We aimed to improve their paid campaigns, increase customer retention, and expand their upsell possibilities.
Our objectives were to improve organic traffic and conversion rate. Our smart implementation of carefully crafted PPC campaigns provided optimal results like increased CTRs, great exposure, high average position, low Cost-Per-Click (CPC), and more.
The primary lead generation source was via PPC campaigns, which were not performing as per the client’s expectations. So, we focused our major efforts on creating and setting up customized campaigns to drive quality B2B leads and direct traffic to the website.
- Increasing conversion rate, ROAS, CTR, and revenue
- Decreasing bounce rate and cost per conversion.
What we offered:
- Understood the business and conveyed the same to potential clients
- In-depth market research
- Researched and identified the target audience
- Performed detailed keyword research analysis
- Shared Competitor research reports on device strategy for paid campaigns
- Proper campaign setup
- Proper campaign management
- Created responsive ads to ensure reach to mobile audiences
