All of us know how the mechanism and process of SEO is continuously changing and improving so that people get accurate results, with regards to whatever they search on search engines.
It would be a foolish movement if a business does not keep up with the changes in SEO. As for 2020, we are expecting some great changes where new strategies are needed to keep a business running well. Things that may have worked before might not bring anything good in the upcoming year.
Here are the top trends SEO services in the USA need to follow to keep up with the changes in SEO in 2020.
Focus on the user & BERT
Some brands fail to realize that customers look forward to real value to become potential customers. Customers want to know that you’re on their side, they can trust you, and you are a reliable partner ¬– hopefully long-term relationship.
Many marketers ensure that the audience sees their products but often, do not care about the experience and satisfaction of their clients. Without knowing about your customers’ behaviors, you’re missing your chance to attract your potential customers.
SEO experts have advised marketers to contact their customers one-on-one to know what they’re searching for, how to find them, and to enquire about how was their experience.
By this, one can improve their SEO and find real customers. As the purpose is not to bring your site to irrelevant searches but to find your potential customers.
Google has recently mentioned its algorithm called BERT which will focus on the keyword intent. That means the content that a user will find by a keyword will be focused on their intentions of the search. Meaningless placement of keywords will have a negative effect on your website. Ensure to focus on the customer’s intent and by providing the best answers to their queries, you can more reliably capture and convert customers.”
High Quality, Optimized Content
“Content affects everything in SEO. From your site structure and internal linking strategy to the types of links you build.”
As we already know, Google wants to focus more on the quality of content. To be more successful in 2020, you need to share relevant and valuable content. Make sure to share the high-quality, valuable, and plagiarized-free content for your topic.
Also, this type of approach to content is exactly what Google is looking for to satisfy user needs and represents the type of market investment that Google will likely never make because Google is about doing things with massively scalable algorithms.”
Google had an imperfect way of approaching the quality of the content but in 2020, we can assume that Google is about doing things with massively scalable algorithms. This means the good content will rank higher on the popular Search Engine.
Here are the things you should follow:
● Know what customers are searching for your product.
● Find out their intention behind searching the specific keywords.
● Follow it and write your content accordingly.
● Educate people about your products by answering their search queries in your content.
Experts suggest bringing variations to the content. Don’t use the same keywords on every page of your website. Invest in the content’s quality and you will have success in 2020.
“The key to staying successful in search marketing 2020 is the same as it ever was – put out good content, with consistent brand messaging, in all your channels.”
Expertise, Authoritativeness, and Trustworthiness (E-A-T), will have a major impact on every business in 2020. It will be a hard time for businesses that can’t gain trust from people, have a poor reputation, customer service issues, or other trust issues.
So if your page content is having some misinformation or brings fake news to Google’s search results, Google will strike down your website, figuratively, by ranking it low. Thus, even if you try all the SEO strategies for your business, it won’t appear on the organic search results.
Thus, it is high time that you get your facts right on every webpage and focus on the trustworthiness of your customers. Make them engage with your site and give them the best experience when they see your content or what you offer.
You should have good communication with your customers, take the complaint of your clients and make improvements. People who are trying to sell bad services won’t be able to get much attention from Google.
Technical SEO will have one of the strongest impacts in 2020. The overall structure of your website i.e., UX user experience will determine if Google wants to rank you higher or not.
People who have their website unmanaged such as canonical issues, hreflang errors, will have many problems with SEO in 2020. Google will check how fast a site loads and how user experience is when they go to a landing page. This means you need to focus on your website’s speed and page speed.
Customizing your site according to the speed will be a great step to take when you are putting your foot in 2020. You should invest in the improvements of technical SEO of your site so the user experience is maximum when someone visits your site.
A technical improvement would require the help of experts. There are expert digital marketing services in the USA that can handle the technical SEO of your site.
“To survive in 2020, you need to focus on mobile. If you don’t have a mobile-friendly and mobile-optimized website, you need to take immediate action.”
It seems like many businesses tend to often focus on mobile. Yes, Mobile SEO is all set to play a great role in the optimization of websites in 2020.
People don’t like it when a website looks messy on their phones. But unfortunately, many businesses don’t give a lot of thought to it.
It’s time businesses need to realize that their customers are likely to search for them, online. As a result, they need to focus on that fact and improve their website accordingly.
Contact a good web developer or a developing company that can customize your website and makes it mobile compatible. The best way to check the experience of the website is to check it for yourself: if you like it, it’s good to go.
Structuring your data
Many websites are doing it for the past few years but those who haven’t given it thought should focus on it in 2020. Structured data helps search engines to better understand the website and deliver results. It not only helps understand what is on a page but also how one element is related to other elements on the page, and how that page is related to other pages within the website.
Structuring content makes it much better and the user can easily find it’s located. You also need to structure your data. A user doesn’t want to search every corner of your website to find what he is looking for. Thus, in 2020, structured pages will have a higher ranking since they improve the overall experience of a person when they are visiting a website.
For a better experience, new types of markups are continuously being added or improved upon.
A structured website is not very hard to create. A little bit of knowledge of HTML and web development is all it takes. So take your chances and do your best because Google will be in the position to make or break your website’s fortunes.
What should be my next step?
Your next step will be to follow the trends of SEO in 2020 and act accordingly. Improve every bit of your website. Put your time and investment into the overall improvement and you will be able to have a successful new year with your business being approved by Google to be on the top. Get help from a Digital Marketing Agency USA to stay on the top. Contact us today!