“PPC visitors are 50% more likely to purchase something than organic visitors.” – Unbounce
Throughout the year 2016, Pay-Per-Click has been the top choice for many small business owners. They have turned to PPC to generate leads that convert; get a surge in their web traffic and improve their sales.
So, now that 2017 is almost here, is the trend going to continue? Keep reading to find out about the upcoming Pay-Per-Click trends for 2017.
Trend #1: Video Advertising:
It is an amazing way to market your product or brand. It turns your audience into fans, and then from fans to customers. This trend is catching and going to be quite huge in 2017, and in the coming years. This kind of advertising gives your small business an opportunity to connect with your audience on a personal level.
Trend #2: Remarketing Will Have a Great Impact:
When you create an ad that in essence is directed to a specific audience again and again, it gives your prospective customer a better chance to know your product and brand. The more they get to know about your product, the more chances you have to get business from them.
Trend #3: You Can’t Overlook Google Shopping Campaign:
Google is known for bringing disruptive changes in the online marketing trend. They keep updating their shopping campaign option and it is likely that it will continue to grow throughout 2017. Now, you can optimize your adverts based on your audience location and add price, ratings as well. Additions like these are going to influence PPC marketing heavily.
Trend #4: Expanded Ads:
One of the best things that happened in 2016 is that Google expanded their character limit on adverts for all devices. This is going to help small businesses in 2017 and marketers can come up with unique and interesting content to market businesses/ brands.
Focus on Mobile Devices:
The surge in mobile devices being sold in the world is quite unbelievable. The fact is, the amount of mobile users in the world is constantly increasing and now marketers have started taken this fact into account. Google and Facebook have caught the trend and already introduced new mobile functionalities. The marketing trend of 2016 shows that digital marketers have already started tapping into the mobile customer base and it is going to continue in 2017 as well. PPC campaigns optimized for mobile devices are more likely to convert as compared to desktop devices.