In 2020, everything has improved as technology is giving us more opportunities in betterment, generally everything online. Logo designing has also faced massive changes in 2020, and new trends are most popular amongst clients.
If you are designing a logo for a client in 2020, do not follow the usual strategy and design. Now, logo design is more sophisticated. It does not matter your effort but your creativity.
Let’s have a look at the logo design trends in 2020:
Minimalistic logo designs was a hot trend in 2019, and its popularity has been increased in 2020. A minimalistic design does not mean simple fonts. It should be something that can explain a lot of things in a simple look. Sometimes, the logo does not have to have a special meaning to it. A lot of clients are looking for uniquely minimalistic design. For example, the logo of Amazon is simplistic. It is so simple and seems very easy to do, but there is also quite nothing like it. In 2020, such minimalistic design will bring you more clients.
Perfect shapes give an aesthetic feature to the looks of a design. Geometry has always been an essential part of logo design, and in 2020, we will see more of that. Unique geometry makes people wonder and give attention to a brand. And a brand needs that attention.
Fonts are one of the most critical and must-be-included parts of logo design. However, you can’t go with the usual existing fonts because people have seen them over and over. As a result, use custom and unique fonts. We advise you to make a custom font by yourself or hire a logo designer to design a logo which you can sell well. Such a design has a special place in the logo design industry of 2020.
Well, we have seen many symmetrical designs over the year. In 2020, clients are looking for something different. An asymmetrical logo attracts people and gives the logo a unique look it needs. But it would be best if you had a boundary of how skewed you can make. Or else it can become too surreal and can displease a client.
We have seen some texts over and over in many kinds of logo designs. But, in 2020, we’re looking for a unique approach. Erasing parts of texts give it a unique look, and it is the next hot trend.
You can only include letters in your logo and nothing else. But, it would help if you made the geometric. As a result, it becomes a mixture of letters and backgrounds and creates something more unique. Very few companies have such design, and from our research, it is slowly gaining popularity in Fiverr and Freelancer.
Stuffing extra elements in one design may sound the opposite of simplicity. But there is more than one trend you can follow in logo design. Some clients like the cluttered design. In 2020, it will have more popularity.
These logo trends are expected to change the scene of graphic designs in the year 2020. Need a graphic designer team to create a unique and valuable logo for your brand, contact Primotech experts!