On May 25, 2022, Google began rolling out the Core Update 2022, completed on June 9, 2022. The new update caused some tremors during the initial phase of its release, but those tremors lasted until June 5. So if your website was one of those which felt an impact of the new update and you are looking to make good use of the new update, let’s explore and find more about Google Core Updates.
A core update is a change in the ranking algorithm that Google makes to improve the relevance and quality of Google’s search results. Google also rolls out minor updates now and then, but those updates differ from these core updates. For example, those minor updates may affect up to 1% of all searches, while core updates significantly change search results, affecting 10% of the searches.
Google Core Update May 2022
Google never reveals the changes its new core update brings to the search results, but SEO experts around the globe do their best to analyze and give their findings to the world. Following the same pursuit this time, SEO experts have noticed that Google is now favoring websites with more video and specialist content. In addition, Google also focuses more on understanding the language intent with its new update.
Google has raised restrictions for the content generated by AI copywriting tools, as marked by our SEO experts. With this update, websites will not be able to generate content with the help of AI copywriting tools as Google will detect it, and as a result, the website’s ranking may be affected adversely. So if you use such tools, you can either tweak the AI tool-generated content to bring a human factor to it or avoid it altogether and use actual content writers and channel experts to write your content.
Since the core update finished, the chatter within the SEO industry has been through the roof. There is also plenty of chatter on social and in the forums at WebmasterWorld and Black Hat World. Let us quote some of what we spotted after the core update was confirmed done rolling out by Google.
“My US traffic today is at 50% of average with just over 3 hours to go.”
“Whilst Thursday’s traffic was just above average my USA PVs were 33% of average continuing with lots of single PVs. Likewise today the USA is at 50% and yet again more single PVs which in itself is very unusual.”
“Traffic is looking good here. Yesterday it was like someone tapped the brakes on everything. As of this morning it was flowing in really well and has maintained throughout the day.”
“If it has happened with me. They must have realised it and we will see others coming back to SERPs as well.”
“At first my impressions were diving and average position recovering… the last 4 or so day, it’s vice versa. To be honest… it was a mind hit as my clicks stayed the same but impressions and average position are fluctuating like crazy… still.”
Read More: 8 Steps To Improve SEO Ranking In 2022
Google Tracking Tools
Here is what the Google tracking tools are showing now, keep in mind, it looks like things are calming down today… But many, not all, of these tools showed a lot of volatility well after the update was announced to be done rolling out. Are these just those normal tremors? Are there delays in these tracking tools. Why does the chatter line up with these tools?
Either way, it seems things are calming down since yesterday and today across many metrics I track.
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