Over the last few years, content marketing has become the most challenging task for many business owners. Many marketing tools make big claims to help you to make your content marketing process easier and better. It’s not easy to identify which marketing tools are flawless and suitable for your content marketing process. To see a dynamic growth in your business, it’s important to choose the right marketing tools for your content marketing campaign. Understanding the necessity, we performed an in-depth analysis on content marketing tools and finally came up with the best tools.
Buzzsumo houses a lot of features that are valuable in content creation and content promotion activities. The simple navigation and easy-to-use dashboard makes this tool highly preferable over other marketing tools. It can help you get great results for your content marketing campaign. Moreover, this tool can track your competition and beat the performance of your competitors. If you want to see the most shared content, enter a keyword related to that content in BuzzSumo’s search box, and see about ten free results (In case, you want to see more than ten results, you have to choose the pro version). In addition, this tool shows you the share statistics from top social media channels for each article. You can use this tool when you are short of new topic ideas. It is the best and easiest way to see which topics have been well appreciated by an online audience, and which ones have been disparaged.
2. Google Analytics
You spend a lot of time and effort in structuring, creating, and designing the best content for your website. If that content doesn’t achieve the desired goals, what is that content worth? Truly, that content is unusable. With any content marketing strategy, tracking is really significant when reporting ROI. There are many data tracking tools that can track your website traffic and gather content marketing data easily. But all those tools can’t beat the performance of Google analytics. Google analytics is a freemium as well as legitimate tool that can track website traffic in an effective manner.
Zemanta is a powerful content syndication tool that helps you syndicate your blogs across a network that incorporates thousands of popular news sites and blogs. This powerful tool suggests relevant pictures, links, and tags for your posts in order to make your posts look more attractive for your online users. Zemanta also acts as a social networking tool that builds a strong social connection between you, the bloggers, and other people with the same interest.
CoSchedule is one of the best editorial calendar tools that offer a simple and easy-to-use drag-and-drop calendar interface. This tool has complete support for editorial comments, and even lets you allocate tasks to your team members and different authors. In short, it’s an all-in-one publishing solution. This tool houses a plenty of features like beautiful modern design, automated social publishing, lightweight WordPress plugin, and many more.
Buffer makes the process of sharing your content on social media channels simpler and easier. It takes a lot of time and effort to share your content on social media channels, but Buffer saves your precious time by scheduling content on social media networks. Supporting integration with Facebook and other social media platforms, Buffers allows you to schedule a single message to go out to all your platforms at once. In order to maximize the online presence of your brand in the best and simplest way, you should start using the aforementioned marketing tools.