In this competitive industry, businesses are trying hard to keep themselves up in top result pages. With the changed trend of Digital Marketing, social media channels have also taken a huge leap and if you are thinking of B2B marketing then LinkedIn cannot be ignored at all.
If sources are to be believed, more than 3 million businesses use LinkedIn Company Page to showcase their expertise to over 200 million users.
❖ If B2B is your target then LinkedIn has overpowered all other social platforms. 41% of B2B companies / Marketers prefer using LinkedIn in order to fetch great business and brand their services/products.
❖ As per the analysis done in 2015, 62% of business owners were using LinkedIn and so far there is a tremendous increase in its usage.
A well optimized LinkedIn Page is like a cherry on top. It adds an extra value to your business and hence you appear on a good rank in universal searches.
Let’s take a look upon what is trending on LinkedIn and how you can leverage the benefits from it.
#1. Create your company’s LinkedIn profile
“Company Pages with complete profiles receive up to 2X more visitors than those with incomplete page profiles.”
If your company doesn’t have a LinkedIn profile means you’re missing out on a global audience to draw leads from. A LinkedIn Company Page helps other learn more about your business, brand, products and services, and job opportunities.
It’s free to start!
Enter your company name and you’re ready to go!
Next step is to add a company’s image. Use an iconic image that reflects your brand values. You can add your company’s logo.
The next thing you need to do is to update ‘About Us’ section. This section is really important as it encapsulates your brand.
Then add other information about your company such as website, industry, company size, company type, and location etc.
A complete company profile is really important to make your company look legitimate and professional.
#2. Post Content Consistently
“Businesses that post at least once per month gain followers 6X faster than those that don’t.”
Once you’ve created your LinkedIn account, it’s time to start sharing content. Try to post at least once per week to your Company Page to reach and engage with your audience. It’s recommended to post different types of content on LinkedIn to engage your audience.
Moreover, keep your content interesting and informative so that when someone reads it and gets engaged, they find a helpful advice. You can also share inspirational quotes or images to connect with your followers.
Remember, share unique and interesting content to stand out from the LinkedIn crowd as more than 10,000 articles get published every week.
#3. Engage With Your Audience
The most effective groups of people that can help with LinkedIn marketing is your colleagues and employees. Encourage your employees to engage with your posts. It will spread your content in their networks, increasing your company’s reach on LinkedIn.
#4. Prepare Your Company Page Beyond LinkedIn
For consistent company growth, you must make efforts to promote your business across all digital platforms. You can do it by Cross promoting your LinkedIn Company Page. This makes it easier for your readers to share content at any point throughout the reading experience or while browsing your website.
A few cross-promotion strategies that can help you experience the maximum growth rate:
- Add your company page link to your marketing communications, email signatures, and blogs.
- Add social media share or follow buttons, especially LinkedIn “Follow” button to your website.
By adding the LinkedIn “Follow” button to your landing pages or using sticky social media sharing buttons within your blog posts, you’re setting yourself up for long-term success and reach.
#5. Use InMail
It is considered as an integral part of an effective LinkedIn strategy. The only thing you need to consider about InMail is that it’s paid. Each LinkedIn InMail costs around $10.00. You can purchase them in different amounts though at 1, 3, 5, and 10 and those are $30, $50, and $100, respectively.
With activated InMail account, you can directly contact anyone on LinkedIn.That means the connections that you’ve built on LinkedIn can be leveraged in a more personal format. Moreover, InMail has built-in analytics to help you fine-tune your messages:
It’s a powerful way to reach out to prospects and influencers in your audience. You’ll be able to reach out to individuals that you otherwise never would from around the world.
#6. Leverage Groups
There is one more way to make connections on LinkedIn i.e., searching for groups in your niche. LinkedIn Groups are the best way to connect and interact with like-minded professionals in your industry. It’s a free space where you can raise any conversation about what’s happening in the world with the people who will appreciate it most. Group pages in LinkedIn greet everyone with curated highlights:
This gives a quick sneak peek about – how active it is, which conversations in your groups have been the most active and join them.
Moreover, you can always search for new groups related to your industry and request to join them.
Once the admin of that group accepts your request to join, you’ll be able to share ideas, insights, or ask questions of other individuals in your industry.
In short, you’re given a catered group of professionals to build relationships with. For free! And it’s not even hard. It’s as easy as talking about a big project with a friend over lunch.
#7 Start your own group
Another cool way to generate leads on LinkedIn is to create your own group. If you’re not able to find communities related to your niche, you can always create a group for the likewise people. This group will offer a curated window for your audience to communicate about what you’re doing.
To get started, you’ll need to click on the “Create group” button in the My Groups tab.
Then you’ll be redirected to a page where you’ll be asked to add a title, logo, and description for your new community.
Just make sure that the group description is accurate, succinct, and interesting enough to build interest.
Set up some rules for your group.
You’ll have to decide, whether you want your group to be ‘Standard Group’ i.e., where a member can invite another member and group is visible in search results. Or, you want to keep it as ‘Unlisted Group’ – where only owners, managers and moderators can invite members.
When we say advertising, most of the people think about Facebook ads. But if you’re a B2B marketer, LinkedIn is a dartboard. The LinkedIn Ad Network gives B2B marketers all the information they need to meet their targets.
LinkedIn’s self-service ad platform shows some amazing statistics and facts as an evidence of popularity of LinkedIn:
- Total number of LinkedIn business pages: 3 million. Source
- Number of new LinkedIn members per second: 2. Source
- Number of LinkedIn users in the U.S.: 100 million. Source
- LinkedIn’s growth in web traffic referrals from 9/12-9/13: 34.51%. Source
- Geographical reach of LinkedIn: 200 countries and territories. Source
- Percentage of users that check LinkedIn daily: 40%. Source
- Total number of LinkedIn groups: 2.1 million. Source
- Number of new groups created weekly: 8,000. Source
- LinkedIn’s percentage of B2B social logins on websites: 26%. Source
- Percentage of LinkedIn visits via mobile: 41%. Source
These statistics show that advertising on this social media platform can be an extremely important and effective way to create brand awareness and attract potential customers to website.
The other factors that can help you achieve a very precise reach are:
LinkedIn offers great targeting options, which includes the ability to target by employer, job title, role, skills, and interests.
LinkedIn profiles contain up-to-date and detailed “professional” information compared to what people list on their Facebook and Twitters’ profiles.
#9. Start a Blog
Blogging is a great way to engage your audience. Moreover, it helps you to have regular discussions with members of your community. Blogging is an excellent way to position yourself as an authority in your niche. Make sure to create quality and informative blog posts to enhance your credibility, draw more people and opportunities.
Looking to shake things up with your LinkedIn marketing campaigns? Go thorough our exclusive LinkedIn marketing tips mentioned above. If you have any queries or need support with any of your marketing campaign, chat with us live or drop us a message at [email protected]